For years, we’ve been looking at the world through our phones, hunched over, heads down. Enter Meta Ray-Ban Display: the first consumer smart glasses with an in-lens display, plus a wristband enabling gestural control.

SpecialGuest partnered with Meta’s Creative X team to tell the story of this ground-breaking product to an audience of tech optimists with a sense of style. But our campaign was about more than a pair of glasses—it was about engaging with the world without looking away from it. We created a launch film, took over metro stations near flagship retail spaces, and enlisted trusted tech creators to share their POV.

As a testament to the campaign’s success, the product sold out almost immediately. For Meta, “Look Forward” was a platform that signaled their leadership in wearables. For our audience, it was an invitation to model a new relationship to technology. And for everyone else, it was the first glimpse of a future beyond phones.